Il est entré aux États-Unis en août 1960 et s'est répandu dans tout le pays en décembre 1961. Downy, également connu sous le nom de Lenor en Europe, en Russie et au Japon, est une marque américaine d'assouplissant de tissus produit par Procter & Gamble et vendue aux États-Unis.The commercials were filmed by Grey Advertising. Amy Sedaris and Tituss Burgess are the talents hired to promote the Downy/Lenor Unstopables In-Wash Scent Boosters range in both the US and the UK. For the company's national and international experience in sustainable development, and eco-friendly products, the Environment Possibility Award conferred the "Environmental Heroes of the Year" to Downy in 2012. Plans to rebrand Lenor as Downy in the UK were dropped in 2002. Scent beads under the brand Downy have been sold in China since December 2017. Lenor fabric softener had entered China in 2007 but was subsequently discontinued. Lenor is a brand name of fabric softener and dryer sheets, also produced by P&G, sold in Europe, Russia and Japan. Downy, also known as Lenor in Europe, Russia and Japan, is a brand of fabric softener produced by Procter & Gamble that was introduced in 1960. ![]() The color palette is stable: it includes only three shades of blue on a white background. In the second and third, it is printed, consists of a combination of uppercase and lowercase letters. In the first version of the logo, the typeface resembles a handwritten font. The original color is preserved everywhere, as the product is associated with water, which is key to visual brand identity. Only the style of its writing and the presence or absence of additional elements differ. Font and ColorsĮach version of the logo includes the same basic detail – the name of the line. The horizontal stroke of the capital “L” is lengthened and reaches “n.” The designers removed the pen and instead used an outline flower, placing it above the word “Lenor,” right in the center. The modern version of the logo consists of printed symbols. It turned into a two-dimensional composition consisting of blue glyphs with an emerald border on the right. The inscription, which has lost its volume, has also undergone changes. Now it resembles a fabric cut, becoming smooth, flat, wide, and beige-brown. ![]() The designers replaced the curved line in the form of a feather or water jet with the same wavy stripe but of a different texture and color. The product line mainly consists of fabric softeners and dryer sheets. It is owned by the American company Procter & Gamble and was launched in 1960. Lenor is the alternative name for the Downy brand used in Japan, Europe, Hong Kong, Taiwan, and Russia. There are four variants of the emblem in total. Subsequently, the graphics became unified – the image of a symbolic flower formed from several arcuate strokes. To promote the line evenly, the owners unified the logos of both local series so they have a common style of text design. But in China, since 2017, on the contrary, aromatic laundry products have been sold only under the original name. That is, the manufacturer will give priority to the identity.Īttempts to replace Lenor with Downy in the UK were made in 2002 but were immediately canceled due to inefficiency. ![]() It is adapted to the language standards of those countries so that the word sounds soft, meets the concept, and does not cause negative associations. Lenor is his variant of the name for the markets of three regions: European, Russian and Japanese. Formed in 1960, the fabric softener brand actually goes by the name Downy.
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